We are the best.

Why do we focus on the product owner? The reason is simple: managers and partners can change, so it makes sense to build a brand story around the most stable element — the owner/creator of the product or coach. The following questions can help you, and you can adjust them depending on your niche:

Your age, family status (if it may affect your audience), hobbies and interests;
Education – any courses, seminars, awards, or certifications you have;
Describe your life values. Important! The values you convey should come from the heart and match those declared by your project or company. This will resonate with your audience and attract loyal customers;
Your portfolio – not just photos, but successful projects in business and life;
Your story of entering the business;
How long have you been in this business?
What results have you achieved so far?
What will you never do in your practice?
Who do you like to work with? Describe your ideal client.

Be Your Brand

Creating a Brand Legend

A Brand Story is a narrative created specifically to promote a brand. It evokes emotions and trust in the target audience, showcases the company’s values and mission, and helps clients remember your brand and choose your product.

Customer life: Show how people use your product naturally, without embellishments. Think of videos where friends gather to drink soda or beer.
True story: Present real-life events from your brand. For example, a globally known diaper brand was invented by a grandfather for his grandchildren. Whether it's entirely true is secondary; the key message – care – is conveyed.
Lifestyle: Show how your consumers live. Think of ads where using a product supposedly attracts the opposite sex – it reflects a certain lifestyle.
Imagination: Creative storytelling can include fictional elements that attract attention and are memorable.
Right mood: Decide what feeling you want to promote – fun, exclusivity, joy, beauty. This determines the imagery used, e.g., a walk in Paris or a lively party.
Symbol: Characters like Barney the Bear, the Marlboro Cowboy, Matroskin the Cat, or Dino the Dinosaur create associations with the brand.
Technology: Highlight how the product is made. For instance, Rolls-Royce cars are hand-assembled, and hair dye contains innovative particles to prolong color.
Science: Show technical expertise, e.g., alcohol distillation processes or experiments with toothpaste by dentists.
Proof of benefit: Use customer testimonials or endorsements, e.g., “90% of women noticed softer skin” or a celebrity personally recommending a product.